W Ice Cream is a pioneer of natural artisanal ice cream in Serbia since 2012.
Exclusively natural ingredients with fantastic combinations of flavours, top quality ice cream, cooperation with small domestic producers at every possible opportunity, use of biodegradable materials, as well as glass jars, represent to this day the basis of our business model.

We do not use emulsifiers, artificial flavours, and colours, as well as flavour enhancers. That is why the life of our ice cream is only three months.
In addition to Belgrade, Novi Sad and Pančevo, W Ice Creams can also be found in Montenegro, Romania, Austria and Chile.

W Ice Cream has always been a symbol of creativity and playfulness in flavour creation, elevating the ice cream production process to the level of art. From classic flavours, such as vanilla from Madagascar, by which real ice cream masters can be recognized, through pistachios, then local raspberries, strawberries, blueberries, to milk ice creams that we make from milk from biodynamic dairies and exotic ingredients such as cardamom, saffron, truffles – we always choose the highest quality raw materials.

Of course, we also like to play, and with more than 200 hundred flavours that we have made, our consumers are used to expecting new surprises every day! We made ice creams from red and white wine, popcorn, baklava, bread, craft beer, roses, various liquors, just say and we can make ice cream from anything!